Press Conference, if it worth calling the press, it worth being cover, it important for your communication strategy to have access to your own media captured. We will put in pictures, the reason you call up a press conference and have the media available for your needs.
RAW Definition: Raw image files are sometimes called digital negatives, as they fulfill the same role as negatives in film photography: that is, the negative is not directly usable as an image, but has all of the information needed to create an image.